AI has made me significantly less impressive. A few years ago, if I produced a 20-page report overnight, people would probably think I was hardworking, efficient, maybe even a little bit smart. Nowadays, if I do the same thing, the first question is usually: “Which AI tool did you use?” 😭 And honestly, they’re not wrong. The interesting thing is that AI hasn’t really removed the value of work. It has simply shifted where the value sits. Writing a report, creating a proposal, summarising research, preparing slides — all of these things are becoming easier and faster. What hasn’t become easier is deciding what matters. The more I work with enterprises, startups, and government organisations, the more I realise that most people aren’t suffering from a lack of information. If anything, they have too much information. The challenge is figuring out which pieces matter, what questions to ask, and what actions to take afterwards. In a strange way, AI has made thinking more valuable. Execution used to be the bottleneck. Increasingly, judgment is becoming the bottleneck. Which is slightly unfortunate because thinking is the hard part 😆 AI can help me write a report. It still hasn’t figured out how to align stakeholders, survive office politics, or explain why a project is three weeks behind schedule. At least not yet.